Four23 Management: helping technology companies grow

Active Acceleration: helping technology companies grow their international markets

Your Challenges

As a technology company looking to grow in a new market, you are faced with some significant barriers.

Companies who’ve looked at new market entry often refer to four main areas of concern:

  • Knowledge: Where do I start? Where do I find reliable information for our market? Who are the key players?
  • Resources: What support do I really need? How do we manage the logistics of it all?
  • Talent: How do I get the right people? When do I need to start hiring?
  • Risk: How will this impact my existing business? How do I protect my IPR? Can we compete here?
"Active Acceleration"

Our tailored programme helps you manage your risk and reduces your time to revenues.

We call it “Active Acceleration”.

Active – because we work with you both to create and to execute your plan.

Acceleration comes through giving you immediate access to a broad network of trusted industry partners, experts and potential clients in your specific market.

Areas of Focus

We leverage our trusted network of colleagues, partners, contacts and industry experts to help you build your presence.  We base our approach on the “four pillars of  value” model (which was defined specifically for technology companies * ). It covers the following key areas:

People: we help you assemble a high-calibre team (from freelancers to full-time staff – whatever your plans require)

Offer: we position your products and services for the markets you want to target

Base: using a tested methodology, we help you identify your A-list clients and then we get you in front of them

Brand: everything from collateral to representing you at key Trade Fairs, we provide the support to build the right brand with your target markets

Managing Your Risk

We know through experience how hard it is to break into and grow a new market. There are no silver bullets or simple answers. Our responsibility to you is not just to provide advice. It is to actively help make your business a success.

We demonstrate our commitment in two ways:

  • by working alongside you to deliver the targets (you define how much of our time and effort you need)
  • by structuring our fees to share your risk
Nik Haidar

Nik Haidar


Nik has held board-level positions in a number of UK, European and global technology companies. He has successful experience of working in corporate environments of all sizes – from technology start-ups to global FTSE 50 companies.

He has launched award-winning products in the UK, managed teams across Europe and worked in a number of countries including Russia and Australia.

Nik has a proven track–record in new product development and has a passion for unlocking the potential in a company’s products and service portfolio.

Jennie Verrinder

Jennie Verrinder


Jennie has managed multi-million pound products used by millions of customers including text messaging for Vodafone and wi-fi apps for BT. Lauches that Jennie has managed include Wi-Fi services, broadband satellite, VoIP, mobile handsets, apps and security.

She has a coaching and collaborative style, has written and delivered product launch and management training and was BTs Subject Matter Expert for Product Management.

In addition to her experience in several blue chip organisations, Jennie has also worked with start-ups and SMEs to bring new products to market.

Antongiulio La Corte

Antongiulio La Corte


Over the past 18 years, Antongiulio held several management consulting posts in the Telecoms, Media & Technology (TMT) sector with Bain & Company and Accenture, working for top industry players on strategic projects, the development of new business lines, M&A.

Antongiulio was also in charge of product management and innovation for the Tiscali Group in London (United Kingdom) and in Italy, where he was Marketing Director for Business customers. At the present date he is a Non Executive Director for several Internet & New Media companies in the UK.

Company Set Up

Legal incorporation, banking, VAT registration, premises, communications – everything to establish your European or UK market presence


Facilitating and leading fundraising including investor memorandum, investor relations, UK & EU grant funding, crowd funding


Product Positioning

Market analysis, competitor analysis, trend analysis, industry expertise, data gathering – a complete package to define the optimum growth strategies for each product

Strategic Planning

Business planning, pricing, go-to-market modelling, networks, positioning: complete strategic planning to grow markets in the UK and Europe


Business development, introductions into key networks and decision-makers, marketing campaigns, direct sales, channel and partner sales -everything needed to build market share and profitability

Building the right team

Contract, permanent, full or part-time – bringing together tailor-made teams of experienced professionals to deliver your growth in UK and European markets.

At all times Four23 Management reflects the business culture and professionalism our clients expect from us.  Four23 are able to work with us at the highest level including the making of presentations to our investor groups, as well as meeting with and presenting to clients’ Managing and Marketing Directors. Mike Ramseyer

CEO, MyMarketInsight

We engaged Four23 Management to help us turn new product concepts and ideas into a concrete set of products and a business. Over the course of their engagement Four23 were instrumental in helping us build the initial concepts and then corroborate and validate these with clients. They then turned these concepts into a working Proof of Concept, a robust business plan and a full and detailed development specification. The Proof of Concept product was instrumental in helping us secure a significant beta test customer.In addition Four23 helped us to prepare and present the plans to various groups of investors.They also introduced us to technology partners who we have subsequently engaged to help us deliver the solution.

WISE Group is extremely happy with the professional work that Four23 Management did for us and we would happily engage them again should the need arise.”

Christian Eckley

MD, WISE Analytics Group

Four23 Management were engaged by Zesty to help drive our expansion across the UK.

They found all of the prospect data we needed. Then, working in tandem with our Sales Director, they delivered everything we needed to plan, focus and execute our sales campaigns. They made it really easy for our sales team and were on hand at every step. Their work was instrumental in accelerating our national sales drive.

Zesty has worked with Four23 on a number of projects of varied nature. On every occasion Four23 demonstrate the highest levels of professionalism and quality we expect. We won’t hesitate to use their services again when the need arises.

James Balmain

MD , Zesty Ltd

Investment Partners



Our partners Smartbridge act as commercial and business intermediaries, matching entrepreneurs, businesses and investors on expansion capital and market development projects, procuring opportunities to address precise needs.

Specialising in internet, technology and digital media, they work extensively on early stage investments in private companies to help their business acceleration phase. Smartbridge typically works on investor preparation, introductions to qualified investors through their extensive network of contacts, and on managing the funding process.

Corporate Finance Partners



Hampton Court Capital is an award-winning independent corporate finance advisory firm serving companies in the Technology, Media, Telecoms (TMT) and Cleantech sectors across Europe. They have a strong track record in the markets that they serve of delivering outstanding results for our clients. Their team is based in London and advise a wide range of clients across the European market.



Based in Toronto, Canada Teravault invest in entrepreneurs who build global technology companies.
They have a clear focus on sectors where they have experience, success and educational backgrounds. These cover  Software and Infrastructure as a Service (SaaS / IaaS), Electronic & Television Commerce (e-commerce & t-commerce), Online Digital Media, Financial Technology (FinTech), Biotechnology & Medical Technology, Big Data & Data Analytics

European Technology Investors – most influential 250

Find and follow the thought leaders among the investors in European technology companies. The Four23 Euro Tech Investor helps you find out out who’s who amongst the people and organisations who invest in European technology businesses. Each week The Four23 Euro...

What The US Marine Taught Me About Business

There are lots of upsides to being a member of the Board. You get your own large office, PA, input on the company strategy team and, if you’re lucky, a reasonable level of autonomy.  Everyone wants to make it to the coveted position of Board-level exec.  But that’s...

Contact Us

1 + 2 =

Four23 Management

Highstone House, 165 High Street


Highstone House, 165 High Street, BARNET EN5 5SU
Tel: 0044 207 118 3 423

Registered No. 8370334 England
VAT No. 156 6464 85