Active acceleration: helping technology companies grow internationally

Product Positioning

Product Management & Development

Our team has several years of product management and product development experience. This was gained in large corporates, small start-ups and everything in between. We have delivered solutions ranging from large scale consumer platforms (with millions of users) to a self-serve platform for exhibitors at trade fairs. The sectors we have been involved in include cyber security, Internet Service Providers, data center management, medtech, fintech, data analysis, exhibitions and conferences, mobile apps.

Drawing on this background we help technology companies position their product correctly for the markets they are entering.


“We engaged Four23 to help us turn new product ideas into a concrete set of products. Four23 were instrumental in helping us build the initial concepts. They then corroborated and validated them with clients. The team helped us deliver a working Proof of Concept. They then delivered a very detailed development specification. The Proof of Concept product helped us secure a significant beta test customer. In addition Four23 helped us to prepare and present the plans to various groups of investors. They also introduced us to technology partners who we have subsequently engaged to help us deliver the solution.

The data product they helped us build is now sold internationally to some of our major clients

CEO Data analysis company

Leveraging industry networks

We have a tried-and-tested methodology for product positioning. Firstly we start by “tapping up” our network to get honest opinions on the product or service. The people we talk to know the specific industry or sector. These might be C level contacts or product and sales specialists operating in the same sector. Then we discuss this feedback and these insights with our clients. Next we agree together how the product is best presented, amended or delivered.

Managing the risk

Introducing a new technology or product into a market always brings high risks with it. We apply our positioning methodology to help reduce these risks and give our clients an accelerated start into their market. Once we have clarity on the given product and market we bring to bear all of the dark arts of product management. These include broader market analysis, competitor analysis, trend analysis, industry expertise, data gathering – a complete package to define the optimum growth strategies for each product. Putting all of this together delivers a clear strategy – and often some very warm prospects.