UK businesses targeting the EU market through .eu domain names will have to make profound changes
While EU citizens in the UK can use and acquire .eu names, UK businesses targeting the EU market through .eu domain names have to make profound changes to continue to do so.
.eu domain names can no longer be bought or extended once they expire in the UK. In order to keep or acquire .eu names, businesses have to open an EU office.
Admittedly, setting up shop elsewhere just for a domain name sounds crazy. However, most service businesses will have multiple reasons why they need a presence in an EU country. These include:
- the need for a VAT presence
- GDPR representation
- representation for your digital services
- maintaining EU-wide licences
Obviously these are all over and above the basic need for being close to markets and partners. If you want to open an EU office, we advise doing this now. It will be more burdensome to do from January. Our experts on the continent can assist you. We can help you with all of the steps in setting up your office. Alternatively we can run the whole thing on your behalf.